Industry Trends and News from Levin Management
Retail Property InSites

New Brand Identity Reflects Levin’s Leadership Role in Retail Real Estate

Re-designed Website Offers High-Quality User Experience

Levin Management has a total new brand identity, and we’re very excited about the image it projects of our evolving company and its leading role among retail real estate companies. Why did we make this change, you might ask. The answer is fairly simple. We are a 21st century organization, and now our brand reflects who we are. We wanted to position Levin as a company with a future that matches and even exceeds the achievements of its past.

With that new brand positioning in mind, we set out to craft the new Levin image as one of today’s (and tomorrow’s) leaders among retail real estate companies. Our marketing department reviewed dozens of potential logos and tag lines, looking for the visual and verbal messages that best captured the essence of the organization.

Talking to a New Generation in Retail Real Estate

We chose as our tag line “Positioning real estate for a new generation.” Retail real estate today is a fluid and dynamic industry, constantly changing and evolving. Our new line defines Levin as leading, not just responding to, that business environment. Our new logo, with its clean, bold design reinforces the image of Levin as a strong, contemporary pace-setter in commercial retail real estate. You’ll see our logo and tag line on all our communications going forward, especially on our new website. The site went live a few weeks ago and our new brand identity was officially launched.

New Website Includes All Aspects of Levin’s Services in Retail Real Estate

You’ll find many new features and welcome changes on our new site. In addition to its clean, contemporary look, it’s more user-friendly and offers improved functionality and more content than the previous version. Our entire portfolio of retail real estate has been included, accompanied by expanded property descriptions, striking new photography, market demographic information and aerial maps of each shopping center’s location. Users interested in leasing a retail space or in any aspect of commercial retail leasing will find a wealth of useful information. They can search for available retail, office and industrial space; view detailed leasing plans; download printable brochures; and contact Levin’s leasing agents directly via e-mail.

Everything from Retail Financial Services to Construction Management

Our new website also includes many added enhancements and new features such as precise navigation and efficient delivery of the information you’re searching for. Visitors will find a comprehensive overview of Levin’s services from retail financial services to property management services to construction management, all accessible via a drop-down menu right on the home page. You can “meet” the members of Levin’s leasing team, explore a Rankings & Awards section showcasing our industry accomplishments, and dive into in-depth client case studies. There’s a research section highlighting the results of our popular “Retail Store Manager Sentiment” surveys, social media integration, our company blog, an expanded news section, and much more. And if you’re visiting us on a mobile device, our site’s responsive design delivers the same quality experience you’d find on your desktop or laptop computer.

Of course, the best way to get acquainted with our new branding is to pay a visit to www.levinmgt.com. We think you’ll enjoy finding your way around our better-than-ever site. Look for news and observations from Levin Management executives in upcoming posts here at Retail Property InSites. Please join us and share your comments about our posts or about your own management experiences and challenges in retail real estate.

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Melissa Sievwright joined Levin’s marketing department in 2010 and was promoted three times in less than three years to her current management position as Assistant Vice President of Marketing. With a strong background in graphic design and marketing, she heads the company’s corporate branding efforts, implements promotional campaigns for select client properties, and supports the firm’s leasing team in marketing vacancies within the company’s shopping center portfolio. Her current “big picture” goal centers on helping Levin leverage opportunities resulting from the rapid evolution of online marketing and the increasing technological savvy of the commercial real estate community – to project an image that marries the firm’s rich traditions with its modern approach to doing business.