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Monthly archives for April, 2015

In Hyper-Competitive Retail Environment Branding is Critical

Branding is a Retail Trend That’s Here to Stay…At Least for Now The current year, though only a quarter of the way through, looks a lot like the preceding one. Even though the economy continues to chug forward, most shoppers remain hyper-vigilant about value. For most retailers that means that promotion will be the marketing strategy of choic [...]

Here Come the Cybrids: Omnichannel Shoppers on Steroids

Demographic Retail Real Estate Trend Offers New Chances and Challenges Meet the Cybrids, the youngest subset of the mammoth Millennial generation. Walter Loeb, former head of the NRF, retail consultant and blogger identified this distinct demographic in his blog (http://www.forbes.com/sites/walterloeb/2014/12/08/beware-all-retailers-todays-yo [...]