Pho 99, Affinity Nails & Spa Join Tenant Mix
EATONTOWN, N.J., August 13, 2014 – Vietnamese noodle restaurant Pho 99 and nail salon Affinity Nails & Spa have leased a combined 7,700 square feet of space at Eatontown Plaza in Eatontown, announced Levin Management, exclusive leasing agent for the 30,000-square-foot center. The lease signing brings Eatontown Plaza to 100 percent occupancy.
Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.
“Retailers continue to view Monmouth County as a vital growth market,” said Mercado. “This lease signing showcases Eatontown Plaza as a highly sought-after retail address for long-term business success. Both Pho 99 and Affinity Nails & Spa will benefit from the center’s exceptional regional demographics and existing customer base.”
Pho 99 offers a casual dining atmosphere along with a full menu of affordably priced traditional Vietnamese cuisine, including Vietnamese barbecue and pho noodles. The popular chain has additional locations in New York, as well as in South Plainfield and Franklin Park, N.J. At Affinity Nails & Spa, patrons will enjoy an array of nail care and waxing services in a modern and comfortable environment.
The lease signing brings both businesses together in one combined retail space, according to Mercado. “The trend of combining complementary businesses under one roof is gaining momentum with consumers in search of ‘one-stop’ shopping convenience. Pho 99 already has a very loyal following and we are very excited to bring this unique dining concept to Eatontown Plaza,” she said.
Well-located directly across from Monmouth Mall on the heavily traveled intersection of Routes 35 and 36, Eatontown Plaza serves a growing residential population of more than 150,000 people within a five-mile radius. The marketplace offers an average household income of more than $100,800, with daily traffic counts of 47,000 vehicles on Route 36 and 37,000 vehicles on Route 35. Pho 99 and Affinity Nails & Spa will complement a national tenant mix that includes The Vitamin Shoppe, Men’s Wearhouse, Leisure Fitness, Beach Bum Tanning and Sprint.
Levin is one of the nation’s leading retail real estate services firms, with a strong focus in the northeastern United States and an owner’s approach to the business. The firm’s portfolio and internal resources have grown consistently over the years, responding to a variety of retail and economic climates. Today, Levin offers a full range of services for a diverse portfolio that encompasses approximately 95 properties and more than 13 million square feet. These services include leasing, property management, accounting, construction management and marketing. Levin specializes in repositioning, retenanting and renovating retail properties – areas that have become particularly vital for today’s institutional and individual property owners.
With headquarters in North Plainfield, N.J., Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina. In business for six decades, the company taps into its associated, expansive tenant roster to conduct Retail Sentiment Surveys three times each year that provide insight on industry trends and sales performance.
Levin has earned a long list of coveted awards over the years. Since 2011 alone, the firm was ranked 30th among Top US Real Estate Companies and named four times among the nation’s top property managers by Commercial Property Executive magazine, placed among the nation’s top 10 redevelopers by Chain Store Age, credited as one of the state’s top 10 real estate developers by New Jersey Business magazine, and ranked third on NJBIZ’s Top Property Management Companies list and fifth on NJBIZ’s Top Commercial Real Estate Developers list.