Positioning Retail Real Estate for a New Generation

October 6, 2014

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October 6, 2014

Norman’s Hallmark Inks Lease at Aldrich Plaza in Howell, N.J.

Card and Specialty Gift Retailer Will Occupy 5,200 Square Feet at Levin-Managed Center


HOWELL, N.J., Oct. 6 2014 – Norman’s Hallmark, a family-owned and operated card and specialty gift retailer, has signed a lease to occupy 5,200 square feet at Aldrich Plaza in Howell, N.J., announced Levin Management, exclusive leasing and managing agent for the 150,000-square-foot shopping center.

Gloria Mercado, Levin’s leasing representative, negotiated the long-term lease.

“We were able to provide Norman’s Hallmark with a location that offers exceptional visibility, signage and presence,” said Mercado. “Aldrich Plaza’s wonderful mix of stores, restaurants and service providers makes it an attractive location for any retail tenant. Pair this with a convenient Monmouth County address and outstanding demographics, and the shopping center has all the necessary elements to make this newest Norman’s Hallmark location a success.”

Celebrating its 75th anniversary in 2014, Norman’s Hallmark is a family-owned and operated card and specialty gift retailer. From its early beginnings as a one-store card, gift and stationery store, Norman’s Hallmark has emerged as one of the premier Hallmark Gold Crown retailers in the country. Norman’s has grown from its original Trenton, N.J. location to 46 stores throughout Pennsylvania and New Jersey.

“Norman’s Hallmark is excited to open in Howell at Aldrich Plaza,” said Howard Henschel, the company’s CEO and president. “We look forward to bringing our new Howell customers the quality brands and great service we are known for – two primary factors that helped us become one of the finest and most trusted independent Hallmark Gold Crown retailers – and help our new customers connect with those they care about for the next 75 years.”

Well located directly on heavily traveled Route 9, Aldrich Plaza serves a growing residential population of more than 134,000 people within a five-mile radius. The marketplace offers an average household income of $85,900 and the daily traffic count exceeds 47,700 vehicles. The center’s lineup of national and regional tenants includes Bed, Bath & Beyond, Walgreens, Manhattan Bagel, Subway, GNC, Retro Fitness, AT&T, Boston Market, Mandee, RE/MAX and Kessler Rehabilitation Center, as well as a host of neighborhood conveniences such as a hair salon, a dentist, a pizzeria, an optician, a liquor store, a dance studio and a dry cleaner, among others.

Retail availabilities at Aldrich Plaza include one 1,900-square-foot inline space, and a 10,000-square-foot proposed pad site.

Levin is one of the nation’s leading retail real estate services firms, with a strong focus in the northeastern United States and an owner’s approach to the business. The firm’s portfolio and internal resources have grown consistently over the years, responding to a variety of retail and economic climates. Today, Levin offers a full range of services for a diverse portfolio that encompasses approximately 95 properties and more than 13 million square feet. These services include leasing, property management, accounting, construction management and marketing. Levin specializes in repositioning, retenanting and renovating retail properties – areas that have become particularly vital for today’s institutional and individual property owners.

With headquarters in North Plainfield, N.J., Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina. In business for six decades, the company taps into its associated, expansive tenant roster to conduct Retail Sentiment Surveys three times each year that provide insight on industry trends and sales performance.

Levin has earned a long list of coveted awards over the years. Since 2011 alone, the firm was ranked 30th among Top US Real Estate Companies and named three times among the nation’s top property managers by Commercial Property Executive magazine, placed among the nation’s top 10 redevelopers by Chain Store Age, credited as one of the state’s top 10 real estate developers by New Jersey Business magazine, and ranked third on NJBIZ’s Top Property Management Companies list and seventh on NJBIZ’s Top Commercial Real Estate Developers list.

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