Positioning Retail Real Estate for a New Generation

October 23, 2014

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October 23, 2014

Tuesday Morning Joins Tenant Roster at Blue Star Shopping Center in Watchung, N.J.

Upscale Off-Price Retailer Inks Lease for 11,000 Square Feet at Levin-Managed Center


WATCHUNG, N.J., Oct. 23, 2014 – Tuesday Morning, a leading off-price retailer of upscale home accessories, housewares, seasonal goods and gifts, is set to join the tenant mix at Blue Star Shopping Center in Watchung, N.J. The retailer has leased 11,000 square feet of space at the 419,000-square-foot shopping center, announced Levin Management, the property’s managing and leasing agent.

Levin’s leasing representative Marcia Minton negotiated the long-term lease. Marta Person Villa of CBRE represented the tenant in the transaction.

Blue Star Shopping Center’s prominent Somerset County location, excellent visibility and daily consumer traffic, and strong regional demographics all contribute to its appeal, according to Minton.

“Throughout its history, Blue Star Shopping Center consistently has drawn high-quality tenants and Tuesday Morning is no exception,” she said. “Tuesday Morning rounds out a strong mix of retailers and restaurants, and solidifies Blue Star as a one-stop shopping destination for the entire family. We are excited to be part of Tuesday Morning’s continued New Jersey expansion.”

Tuesday Morning provides a fresh selection of brand name, high-quality merchandise – never seconds or irregulars – at prices well below those of department and specialty stores, catalogues and online retailers. Based in Dallas, Texas, the company opened its first store in 1974 and currently operates nearly 800 stores across the country.

“Tuesday Morning is excited to be opening at Blue Star Shopping Center,” said Susan Davidson, the company’s senior vice-president of marketing. “We look forward to offering customers high-quality name-brand products and gifts for the home through a unique ‘treasure hunt’ shopping experience. Our broad, ever-changing assortment of goods including home furnishings, housewares, luggage, toys, gourmet food, accessories and seasonal items is sure to make Tuesday Morning a favorite shopping destination for customers who appreciate high quality at great values.”

Located on the heavily traveled Route 22 retail corridor, between Terrill and Bonnie Burn roads, Blue Star Shopping Center serves a growing residential population of more than 248,200 people within a five-mile radius. The marketplace offers an average household income of $130,500 and the daily traffic count is 60,000 vehicles. Anchored by Kohl’s, ShopRite, Marshalls, Michaels and Toys ‘R’ Us, the center’s impressive lineup of retail, restaurant and service tenants includes Dollar Tree, GNC, Petco, The Children’s Place, Joyce Leslie, GameStop, Five Guys Burgers & Fries, Let’s Yo! and TGI Fridays, among others. Retail availabilities at Blue Star Shopping Center range from 1,000 to 19,000 square feet.

Levin is one of the nation’s leading retail real estate services firms, with a strong focus in the northeastern United States and an owner’s approach to the business. The firm’s portfolio and internal resources have grown consistently over the years, responding to a variety of retail and economic climates. Today, Levin offers a full range of services for a diverse portfolio that encompasses approximately 95 properties and more than 13 million square feet. These services include leasing, property management, accounting, construction management and marketing. Levin specializes in repositioning, retenanting and renovating retail properties – areas that have become particularly vital for today’s institutional and individual property owners.

With headquarters in North Plainfield, N.J., Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina. In business for six decades, the company taps into its associated, expansive tenant roster to conduct Retail Sentiment Surveys three times each year that provide insight on industry trends and sales performance.

Levin has earned a long list of coveted awards over the years. Since 2011 alone, the firm was ranked 30th among Top US Real Estate Companies and named three times among the nation’s top property managers by Commercial Property Executive magazine, placed among the nation’s top 10 redevelopers by Chain Store Age, credited as one of the state’s top 10 real estate developers by New Jersey Business magazine, and ranked third on NJBIZ’s Top Property Management Companies list and seventh on NJBIZ’s Top Commercial Real Estate Developers list.

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