Positioning Retail Real Estate for a New Generation

August 4, 2015

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The Weave Shop is coming to Blue Star Shopping Center in Watchung

Hair Salon Franchise Expanding Garden State Presence at Levin-Managed Center


WATCHUNG, N.J., Aug 4, 2015 – The Weave Shop, one of the fastest-growing hair weaving franchises in the United States, has leased 1,200 square feet at Blue Star Shopping Center in Watchung. The 419,000-square-foot Somerset County shopping center is exclusively leased and managed by Levin Management of North Plainfield, N.J.

Levin’s Leasing Representative Marcia Minton negotiated the long-term lease.

“The Weave Shop will offer a high-quality salon experience at an affordable price,” said Minton. “This franchise is expanding its Garden State presence, and Blue Star Shopping Center – with its exceptional co-tenancy and highway visibility – represents a key market for the brand’s growth. We are excited about bringing this unique new beauty concept to those who live and work in the community.”

The Weave Shop was founded in 2008 by celebrity cosmetologist Latonya Saunderson. The franchise continues to grow throughout the United States with locations in Illinois, Michigan, Georgia, New Jersey, North Carolina and Florida.

Located on the heavily traveled Route 22 retail corridor, between Terrill and Bonnie Burn roads, Blue Star Shopping Center serves a growing residential population of more than 250,500 people within a five-mile radius. The marketplace offers an average household income of $138,500 and the daily traffic count is 60,000 vehicles. Anchored by Kohl’s, ShopRite, Toys ‘R’ Us, Marshalls and Michaels, the center’s impressive tenant lineup includes Tuesday Morning, Avenue, Becker Brothers, Dollar Tree, Petco, Hibachi Grill, Joyce Leslie, TGI Fridays, The Children’s Place, Five Guys Burgers & Fries, GameStop and GNC, among many others.

Retail availabilities at Blue Star Shopping Center range from 1,000 to 19,000 square feet.

In business for more than six decades, Levin is one of the nation's leading retail real estate services firms. The company has consistently grown its portfolio and internal resources, responding to a variety of retail and economic climates. The firm’s services today include leasing, property management, accounting, construction management and marketing. Levin specializes in repositioning, retenanting and renovating retail properties – areas that have become particularly vital for today’s institutional and individual property owners. Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina.

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