Positioning Retail Real Estate for a New Generation

November 10, 2015

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Blue Star Shopping Center Welcomes another Beauty-Focused Tenant

Roma Beauty Salon is Latest Addition to Levin-Managed Center


WATCHUNG, N.J., Nov. 10, 2015 – Roma Beauty Salon has leased 1,100 square feet at Blue Star Shopping Center in Watchung, further expanding the health and beauty offerings at this key Somerset County shopping destination. The 419,000-square-foot center is exclusively leased and managed by Levin Management of North Plainfield, N.J.

Levin’s Leasing Representative Marcia Minton negotiated the long-term lease.

The transaction follows a recent 3,100-square-foot lease with Hand & Stone Massage and Facial Spa, and a 1,200-square-foot lease with The Weave Shop. These new tenants are establishing Blue Star Shopping Center as a dominant local retail destination for beauty/personal services. Roma Beauty Salon offers a range of services – including haircuts and color, waxing and facials – at an affordable price point.

“Our most recent lease signings bring three distinct – and value-oriented – health and beauty options to Blue Star Shopping Center,” said Minton. “Roma Beauty Salon, The Weave Shop, and Hand & Stone all are growing brands that provide an exceptional customer experience. With the addition of these tenants, Blue Star Shopping Center is well-positioned to continue its role as a favored retail destination for those who live and work in Watchung and the surrounding community.”

Located on the heavily traveled Route 22 retail corridor, between Terrill and Bonnie Burn roads, Blue Star Shopping Center serves a growing residential population of more than 250,500 people within a five-mile radius. The marketplace offers an average household income of $138,500, and the daily traffic count is 60,000 vehicles. Anchored by Kohl’s, ShopRite, Marshalls, Michaels and Toys “R” Us, the center’s impressive tenant lineup includes Tuesday Morning, Avenue, Becker Brothers, Dollar Tree, Petco, Hibachi Grill, Joyce Leslie, TGI Fridays, The Children’s Place, Five Guys Burgers & Fries, GameStop and GNC, among many others.

Retail availabilities at Blue Star Shopping Center range from 1,650 square feet to 5,300 square feet.

In business for more than six decades, Levin is one of the nation's leading retail real estate services firms. The company has consistently grown its portfolio and internal resources, responding to a variety of retail and economic climates. The firm’s services today include leasing, property management, accounting, construction management and marketing. Levin specializes in repositioning, retenanting and renovating retail properties – areas that have become particularly vital for today’s institutional and individual property owners. Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina.

Read 2765 times Last modified on Tuesday, 10 November 2015 22:28