Positioning Retail Real Estate for a New Generation

December 2, 2015

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Blu Alehouse is Coming to St. Georges Crossing in Woodbridge, N.J.

Upscale American Restaurant Refreshes Dining Mix at Levin-Managed Shopping Center


WOODBRIDGE, N.J. Dec. 2, 2015 – Upscale American restaurant and sports bar Blu Alehouse will open its second New Jersey location at St. Georges Crossing in Woodbridge, N.J. This new restaurant and the recent grand opening of a 23,000-square-foot T.J.Maxx store enhance the tenant mix at the fully leased, 340,000-square-foot Middlesex County shopping center, according to Levin Management, the property’s exclusive leasing and managing agent.

Blu Alehouse, which opened its original location in Riverdale last year, will occupy the 12,300-square-foot space that formerly housed Shannon Rose Irish Pub. “Blu Alehouse is an exciting addition to St. Georges Crossing,” said Robert Carson, Levin’s executive vice president. “The tenant intends to renovate both the exterior façade and interior spaces to create a contemporary look, and to present an upscale menu similar to its original location.”

The addition of Blu Alehouse follows the recent grand opening of a free-standing T.J.Maxx store at St. Georges Crossing. “This nationally recognized retailer is a wonderful, fashion-focused complement to our existing tenancy and is bringing even more shoppers to the center,” said Carson. “St. Georges Crossing, with its many strong and successful retailers spanning a range of categories, has become a ‘one-stop shopping’ destination for those who live and work in the community.”

St. Georges Crossing is located at the intersection of heavily traveled Route 1 & 9, and Route 35. Anchored by ShopRite, P.C. Richard & Son, PetSmart and Pier 1 Imports, the center’s mix of retail, restaurant and service tenants includes AutoZone, Bertucci’s restaurant, Wine Country, Verizon Wireless, European Wax Center, Visionworks, Taco Bell and GameStop, among others.

The center serves a residential population of more than 350,500 people within a five-mile radius, and a daytime population of more than 160,000 in those same five miles. The daily traffic count exceeds 100,000 vehicles.

Based in North Plainfield, N.J., Levin Management is one of the nation’s leading retail real estate services firms, with a strong focus in the northeastern United States and an owner’s approach to the business. The firm offers a full range of services for a diverse portfolio that encompasses approximately 95 properties and more than 13 million square feet, including leasing, property management, accounting, construction management and marketing. Levin serves properties ranging from neighborhood, community, lifestyle and power centers, to enclosed malls, street retail, downtown stores and mixed-use projects in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina.

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