When Levin assumed this assignment, the center had a closed Bradlees and Superfresh grocery store. Located at the heavily traveled intersection of US 1 and US 130, and passed by more than 100,000 vehicles each day, Levin analyzed the trade area and determined that there was a need for more junior anchor space users than a large anchor space. The Bradlees space was too deep for sub-dividing to junior anchors, so taking a calculated risk, Levin shaved 40 feet of depth of the front of the building to accommodate retailers with 25,000 to 50,000 square foot requirements (and saved millions by not demolishing the entire anchor building and starting over from scratch). As an important side benefit, we were able to create additional parking in front of the new stores.
Competition from the recent construction of several modern retail facilities nearby required Levin to take North Village Shopping Center up to and beyond the new marketplace “standard”. As such, the re-design also included a new façade, re-designed parking lot and upgraded lighting and landscaping. Levin, which served as construction manager for the project, also designed a new pylon, and entry and exit signage.
Our team began marketing the space prior to the launch of construction and immediately drew significant leasing interest. Barnes & Noble became the first new anchor store to sign on, followed by Michael’s, Bed Bath & Beyond, and Eastern Mountain Sports. A Chili’s pad site, Panera Bread, Staples, and Smashburger joined later. North Village became the dominant shopping destination in the trade area.