Positioning Retail Real Estate for a New Generation
  • Featured Case Study

    Featured Case Study
    North Brunswick, NJ
    GLA: 132,000 Square Feet
  • 1

North Village Shopping Center

The Challenge

Located at the heavily traveled intersection of US 1 and US 130, and passed by more than 80,000 vehicles each day, North Village Shopping Center has everything a property could want in terms of location. However, the relocation of its anchor supermarket and the bankruptcy of a 90,000-square-foot department store had rendered the center nearly vacant. Levin Management urged the owner to take advantage of the opportunity to reconfigure the shopping center to accommodate a new mix of big box retailers.

The Levin Solution

Taking a calculated risk, Levin shaved 40 feet of depth off the front of the building to accommodate retailers with 25,000- to 50,000-square-foot requirements (and saved millions by not demolishing the entire building and starting over from scratch). As an important side benefit, we were able to create additional parking in front of the new stores.

Competition from the recent construction of several modern retail facilities nearby required Levin to take North Village Shopping Center up to and beyond the new marketplace “standard.” As such, the redesign also included a new façade, redesigned parking lot and upgraded lighting and landscaping. Levin, which served as construction manager for the project, also designed a new pylon, entry and exit signage.

Our team began marketing the space prior to the launch of construction and immediately drew significant leasing interest. Barnes & Noble became the first new anchor to sign on, followed by Michael's, Bed Bath & Beyond and Eastern Mountain Sports. Today, a strong mix of national tenants like Staples, Panera Bread, Smashburger and Chili's support these new anchors, and North Village Shopping Center remains a dominant shopping destination.