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Redevelopment underway at Blue Star Shopping Center in Watchung

Levin Management’s Redevelopment of Blue Star Shopping Center Nears Completion with New 72,000 SF ShopRite and Exciting New Tenants

Retail is constantly evolving, and repositioning legacy properties through strategic renovation and redevelopment is essential to keeping shopping centers relevant and competitive. At Blue Star Shopping Center in Watchung, N.J., Levin Management Corporation (LMC) is leading a transformative, center-wide redevelopment aimed at modernizing the 420,000-square-foot property to better serve the region’s consumers and attract top-tier tenants.

The 72,000-square-foot lease by ShopRite marked the beginning of this exciting new chapter. With land use approvals secured, LMC’s in-house construction team has nearly completed a multimillion-dollar renovation program, introducing contemporary design elements and enhanced amenities to elevate the shopping experience. Key improvements include:

• Façade and common area upgrades, with the majority of the renovations already completed A newly added outdoor seating area, enhancing the center’s appeal for shoppers

• Extensive landscaping redesign to create a more inviting atmosphere

New lighting and parking lot refurbishments to improve accessibility and safety

Infrastructure enhancements to support EV charging stations, aligning with sustainability trends

The brand-new ShopRite is set to open this Spring, further reinforcing Blue Star Shopping Center’s role as a premier retail hub. As redevelopment progresses, leasing momentum has remained strong, with exciting new tenants like Planet Fitness and KidStrong coming soon—along with many more to be announced.

Once ShopRite relocates, LMC will reconfigure the vacated space to accommodate multiple tenants, maximizing leasing opportunities and diversifying the center’s tenant mix.

This ambitious, multimillion-dollar redevelopment underscores LMC’s expertise in repositioning legacy retail assets and creating vibrant, experience-driven destinations for today’s shoppers. Stay tuned for more updates as this project nears completion.

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