Williamspace Furniture is coming to Hamilton Plaza in Hamilton Township, marking the first brick-and-mortar location for the e-commerce furniture brand. This new lease brings the 175,000-square-foot shopping center to 100% occupancy, capping off an active period at the Mercer County retail destination.
Levin Management Corporation (LMC) serves as leasing and managing agent for Hamilton Plaza, which sits at the intersection of heavily traveled Route 33 and Whitehorse-Hamilton Square Road. Ed Vasconcellos III, LMC leasing representative, spearheaded the 4,400-square-foot lease on behalf of the landlord. Connie Huang of Coldwell Banker Realty represented the tenant.
Williamspace Furniture offers a wide selection of high-quality, innovative products suitable for both home and office spaces. Its collection of modern and stylish furniture includes sofas, coffee tables, chairs, dining tables and more. The company is renowned for its customer-centric service approach.
“Leasing efforts at Hamilton Plaza have strengthened the property’s tenant mix with a fantastic variety of retail, dining and service concepts,” said Vasconcellos. “Williamspace Furniture is a perfect match for the property, and we are pleased to bring another high-quality addition to the Hamilton community. The company’s decision to establish a physical presence at Hamilton Plaza reflects the ongoing trend of digital-first brands recognizing the relevance and strategic importance of in-person retail.”
Anchored by an 81,000-square-foot, high-volume ShopRite, Hamilton Plaza draws 3.4 million visitors per year, according to real-time traffic data from Placer.ai. Over the past two years, the center has added Habit Burger, Poke Brothers and Ivy Rehab to a tenant roster that additionally includes The Goodwill Store, Dollar Tree, Petco, Mattress Firm and Norman’s Hallmark, among others. The property’s dining component also features Texas Roadhouse, Moe’s Southwest Grill and A Slice of Brooklyn.
For seven decades, the North Plainfield, N.J.-based firm has served as a trusted single-source commercial real estate services provider for institutional and private owners. Its diversified, retail-focused leasing and management portfolio includes 125 properties totaling more than 16 million square feet in the Northeast and Mid-Atlantic states.
