Retailers Invite Store Traffic with Innovative Environments

Retail Real Estate Trend: Shopping Experiences Unmatched Online

The battle for in-store traffic continues with retailers striving to lure shoppers away from their screens and into the aisles. Top retailers are leading the way with a shift in interior design that transforms the store from the transactional to the experiential. Their goal? To offer something online can’t match – at least in the foreseeable future – sensory engagement that brings joy back to shopping. Will these efforts drive consumers, especially the experience-loving Millennials, through the doors of the bricks and mortars? It’s a retail trend worth watching. And if it works, worth imitating. Reinvented retail environments range from the participatory to the digitally enhanced. Here’s what’s happening inside some of America’s most entertaining stores.
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Levin Mid-Year Retail Sentiment Survey Shows Surge in Tech

Tenants Continue to Embrace New Ways to Reach and Service Customers

Results of our annual June poll of the retailers in our 95-property, 13 million-square-foot portfolio are here. Formally known as the Mid-Year Retail Sentiment Survey, this research reveals positive action on the part of our tenants in terms of tech-centered marketing. Almost half of the participants (47.3 percent) have stepped-up their use of these tools, with more than a quarter (26.8 percent) planning to put tech to work this year.

In today’s changing environment, which is so strongly influenced by e-commerce and socio-economic shifts, the message ‘adjust or go home’ is being heard. The good news is that we continue to see our tenants embracing new ways to reach and service their customers, and ultimately draw them into their stores.

Our survey results reflect a current retail trend, with the percentage of respondents who have increased their tech marketing matching other industry polls. The National Retail Federation, for example, in its State of Retailing Online 2017 survey found 48 percent of respondents increasing their technology budgets.
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