Retailers Invite Store Traffic with Innovative Environments

Retail Real Estate Trend: Shopping Experiences Unmatched Online

The battle for in-store traffic continues with retailers striving to lure shoppers away from their screens and into the aisles. Top retailers are leading the way with a shift in interior design that transforms the store from the transactional to the experiential. Their goal? To offer something online can’t match – at least in the foreseeable future – sensory engagement that brings joy back to shopping. Will these efforts drive consumers, especially the experience-loving Millennials, through the doors of the bricks and mortars? It’s a retail trend worth watching. And if it works, worth imitating. Reinvented retail environments range from the participatory to the digitally enhanced. Here’s what’s happening inside some of America’s most entertaining stores.
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