Tenants Continue to Embrace New Ways to Reach and Service Customers
Results of our annual June poll of the retailers in our 95-property, 13 million-square-foot portfolio are here. Formally known as the Mid-Year Retail Sentiment Survey, this research reveals positive action on the part of our tenants in terms of tech-centered marketing. Almost half of the participants (47.3 percent) have stepped-up their use of these tools, with more than a quarter (26.8 percent) planning to put tech to work this year.
In today’s changing environment, which is so strongly influenced by e-commerce and socio-economic shifts, the message ‘adjust or go home’ is being heard. The good news is that we continue to see our tenants embracing new ways to reach and service their customers, and ultimately draw them into their stores.
Our survey results reflect a current retail trend, with the percentage of respondents who have increased their tech marketing matching other industry polls. The National Retail Federation, for example, in its State of Retailing Online 2017 survey found 48 percent of respondents increasing their technology budgets.
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