When National RE/sources retained Levin Management as exclusive retail marketing and leasing agent for Phase I of Edgewater Harbor – a new mixed-use redevelopment on a former Unilever R&D campus – we set out to attract a diverse tenant mix and establish an environment where consumers from throughout the region would want to shop. With redevelopment efforts kicking into high gear along New Jersey’s Gold Coast, our goal with Edgewater Harbor centered on transforming the Hudson River shoreline into one of the area's premier shopping and dining destinations.
The Levin Solution
Phase I of Edgewater Harbor also included 495 high-end loft and apartment residences, a 1,900-foot river walk along the Hudson and the borough's new municipal building. Its 100,000-square-foot retail component encompassed ground floor “Main Street” retail in two residential buildings, as well as free-standing pads.
From the outset, we focused on identifying and securing anchor tenants that would create momentum for the balance of the inline leasing and maximize long-term traffic to the property. Our team leveraged Edgewater Harbor’s excellent demographics, visibility and access to secure CVS Pharmacy as the project’s first anchor. A 24,000-square-foot lease to HomeGoods followed. Drawing on the energy generated by these major commitments, we quickly filled the ground-floor retail space in the residential buildings. Today, the property’s dynamic mix of tenants also includes Haven Riverfront Restaurant and Bar, Great Clips, European Wax Center, Five Guys, Dunkin’, AT&T and Moe’s Southwest Grill, among others.
Ultimately, Levin’s ground-up development history and expertise were integral in our ability to successfully market and lease Edgewater Harbor quickly, and with tenants that support the mixed-use community while also positioning the property to attract shoppers from throughout the region.
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