Located at the intersection of heavily traveled route 1 & 9 and Route 35 in Woodbridge, N.J., St. Georges Crossing enjoys a long-time position as a key regional shopping destination. It occupies a prime site in a popular retail corridor and is supported by excellent demographics. The problem? With unabated demand from quality tenants seeking opportunities for expansion in this tight infill market, the 100% leased center had no available space.
The Levin Solution
Levin identified an underutilized parcel of land adjacent to the St. Georges Crossing site and spearheaded its off-market purchase. Leveraging the ShopRite-anchored center’s location and strong tenant roster, we successfully secured a lease with T.J.Maxx. We then obtained site plan approval and built a new, 23,000-square-foot free-standing building for the off-price fashion retailer.
Our creativity then enabled us to seize an opportunity to bring another nationally recognized anchor tenant to the 343,000-square-foot Middlesex County shopping center. Our in-house team redeveloped a free-standing outparcel building for (formerly occupied by a Bertucci’s restaurant) for multi-tenant use, and leased it to Jersey Mike’s Subs, Popeye’s Louisiana Kitchen and an Xfinity Retail Store. Even more recently, national beauty retailer Ulta Beauty also committed to St. Georges Crossing, taking a former Pier 1 Imports space.
These are great examples of our ongoing efforts to not just fill vacancies, but to reposition space and fill it with tenants that add to a property’s dynamic. And this chain of events underscores Levin’s ongoing effort to elevate and maximize competitive positioning for client properties. St. Georges Crossing has become a magnet for national brands that secure its position as a “one-stop shopping” destination.
Most recently, in 2019, Comcast opened an Xfinity Retail Store at St. Georges Crossing. The interactive concept occupies part of a free-standing, high-visibility outparcel building – formerly occupied by a Bertucci’s restaurant – fronting on Route 1. St. Georges Crossing’s mix of retail, restaurant and service tenants also includes Upscale American restaurant and sports bar Blu Alehouse, West Marine, AutoZone, House of Wine & Liquor, Verizon Wireless, European Wax Center, Visionworks and Taco Bell, among others.
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