Positioning Retail Real Estate for a New Generation

April 4, 2018

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Blo Blow Dry Bar Coming to West Orange Plaza in West Orange, N.J.

Levin Management Arranges 1,600 SF Lease at Essex County Center

WEST ORANGE, N.J., April 4, 2018 – Blo Blow Dry Bar, North America’s original blow dry bar, has leased 1,600 square feet at West Orange Plaza in West Orange. Levin Management Corporation (LMC) Leasing Representative E.J. Moawad arranged the lease on behalf of the property; Adam Goldschmidt of AG Consulting LLC represented the tenant.

Blo Blow Dry Bar offers customers quick, affordable blowouts. Guests to the beauty chain – whose mantra is “No cuts, no color: Just wash, blo, go” – can choose from a menu of signature styles that run the gamut from fun and casual to elegant and refined. Open daily, locations also offer makeup application and nail services.

“The blow dry bar category represents one of the fastest-growing segments of the health and beauty industry,” said Moawad. “Blo Blow Dry Bar will provide an affordable luxury to women who want to look their best for any occasion. It’s an exciting addition to the center and a great amenity for residents.” Recognizing this popular trend, LMC recently signed another growing franchise in the “quick stop” hair segment – Cherry Blow Dry Bar – to a lease at Wall Towne Center in Wall, N.J.

Located at the intersection of Eagle Rock and Prospect avenues near I-280, West Orange Plaza is anchored by Whole Foods and features a range of national and regional tenants including Staples, Retro Fitness, Verizon, Chipotle Mexican Grill, Jersey Mike’s Subs, Wine Legend and A Sip of Art. Local retailers and service providers round out the mix.

For more than 65 years, LMC has served as a trusted single-source commercial real estate services provider for institutional and private owners. The firm today maintains a diversified, retail-focused portfolio of approximately 100 properties totaling 14 million square feet in the Northeast and Mid-Atlantic states, offering leasing, property management, financial management and reporting, construction and development, lease administration, marketing services, and acquisition and disposition consulting services. LMC’s capabilities continue to evolve with new technologies, efficiencies and sustainability-focused initiatives to serve a new generation of properties, investors and tenants.

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