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Blue Star Shopping Center

1701 US 22
Watchung, NJ 07069

GLA 419,926 SF

EJ Moawad, Senior Leasing Representative
phone_in_talk 908.226.5266
mail [email protected]

 

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Summary

• Multimillion-Dollar Redevelopment Anchored by New ShopRite: The 420,000-square-foot Blue Star Shopping Center is undergoing a transformative, multi-phase redevelopment. Phase I was highlighted by the opening of a new, expanded 72,000-square-foot ShopRite, which now serves as the property’s flagship anchor.
• Phase II is currently underway, redeveloping the former ShopRite space for Burlington and the relocation of Marshalls.
• New Dining Options Coming Soon: Taco Bell is now open, several new dining options soon to be announced.
• Strong Leasing Momentum: Recent openings include Planet Fitness, KidStrong and Taco Bell. Coming soon are Burlington, Five Below, a new Marshalls store, and a luxury nail salon.
Positioned along US Route 22 in Somerset County—one of New Jersey’s most active retail corridors with strong daily traffic and regional draw.
Generates 2.8 million annual visits and continues to attract a loyal customer base from the surrounding trade area.
Direct connectivity to US Route 22, I-78, and several major thoroughfares.

Property Video | June 2025

Site Plan
Interactive Map
Competition Aerial
Demographics
Gallery
Documents

Blue Star Shopping Center

1701 US 22
Watchung, NJ 07069

CURRENT TENANTS 


 

# TENANT SQ. FT.
1 Coming Available - 2nd gen salon 1,066
2 Available 1,222
3 Dollar Tree 10,268
4 Kohl’s + Sephora 125,445
5 Marshalls (new store coming soon) 27,000
6 Burlington (coming soon!) 26,495
7 ShopRite 72,000
8A Nails Spa & Beyond 5,800
8B Lease Pending 2,400
9 Available 1,950
10 Five Guys 2,543
11/12 Five Below 10,037
13 Available 10,051
14 Planet Fitness 21,850
15 Available 7,855
16 Hand & Stone Spa 3,120
17 Available 11,047
18 Available 2,025
19 The Children's Place 4,072
20 Available 1,649
21 Available 7,234
22 Available 4,191
23 Available 27,000
24 Lease Pending 1,751
25 Lease Pending 1,889
26 Lease Pending 1,825
27 KidStrong 2,992
28 Available Restaurant Padsite 8,200
29 New Restaurant Coming Soon-TBA 8,500
30 Taco Bell 2,911
31 Lease Pending 4,000

 

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