Village Super Market and the Sumas Family to Cut Ribbon on New State-of-the-Art Store
Levin Management Corporation is pleased to announce that the new ShopRite of Watchung, located at the Blue Star Shopping Center at 1701 US-22, will open its doors to the community on Wednesday, April 9. The grand opening celebration will take place on Sunday, April 13, with special giveaways and community festivities.
The Sumas Family, owners of Village Super Market, Inc., will kick off the April 13 celebration at 6 a.m. The first 250 customers will receive special swag bags and a FREE carton of eggs. Early risers will also be treated to fresh coffee and store-made pastries from 6 a.m. to 9 a.m. At 9 a.m., the Sumas family will be joined by Watchung Mayor Ronald Jubin, Fanwood Mayor Colleen Mahr, Scotch Plains Mayor Joshua Losardo, and the Watchung Hills Regional High School Marching Band and Cheerleaders for the ribbon-cutting ceremony. The celebration will continue with a DJ, food tastings, food trucks, giveaways, a caricature artist, face painting, and more surprises.
As part of their commitment to the community, the Sumas family and Village Super Market will present $5,000 donations to the Dudley House Veterans Transitional Housing Program in Plainfield and the Food Bank Network of Somerset County during the grand opening.
Dubbed the “New Star of Blue Star,” the 51,000-square-foot ShopRite of Watchung in the Blue Star Shopping Center will offer customers an unmatched shopping experience – with fresh, chef-prepared meals, global flavors and specialty and premium items. Expert butchers and fishmongers will staff the meat and seafood counters, while an expanded produce department boasts a colorful bounty of organic products and freshly cut fruit and vegetables. Customers will also find chef-prepared grab-and-go options, including hand-rolled sushi, gourmet meals and sandwiches, over 600 varieties of cheese and unique soup and coffee bars featuring favorites from Gourmet Garage and Fairway Market.
Specialty features of the new Watchung ShopRite include:
- Gourmet Garage Specialty Items – New York City’s famous brand features chef-prepared meals, sushi, global eats and more, ensuring customers experience diverse culinary delights with top-notch quality and convenience.
- Fairway Market Artisanal Cheese Shop – Over 600 cheese varieties and a skilled cheesemonger to help provide suggestions, offering a gourmet experience with every bite.
- Full-Service Butcher & Seafood Experience – Custom-cut meats, store-made specialties, fresh seafood, oyster tastings, whole fish cuttings and top-tier service.
- Expanded Produce Department – Even more organic produce, premium picks like specialty berries and grapes and convenient cut fruits and vegetables, all delivered daily and expertly handled for peak freshness.
- Bakery Delights – Freshly baked breads, NYC-style bagels and the exclusive Holy Cannoli section, bringing an irresistible assortment of baked goods that blend tradition, taste and quality.
- Fairway Coffee Bar & Bulk Beans – Fairway’s signature coffee blends, 20 iconic bulk blends, seven different bean grinders and a self-serve coffee bar with options like Americanos, lattes, cappuccinos, macchiatos, cold brew, iced coffee and hot chocolate, all with the convenience of tap-and-pay checkout.
Designed with the environment in mind, the ShopRite of Watchung also incorporates energy-efficient refrigeration, LED lighting and eco-friendly initiatives. And as part of Village Super Market, the store is committed to supporting local communities and food banks through initiatives like ShopRite Partners In Caring.
More surprises and treats are planned for Watchung area residents leading up to the grand opening. To stay in the loop on pop-up events and store updates, click here to become a Watchung ShopRite Insider: bit.ly/watchungshoprite. The existing ShopRite of Watchung will close April 8, the day before the opening of the new location.
Village Super Market remains true to its roots as a family-owned grocery business committed to serving local communities. Third-generation members of the Sumas family operate the stores and continue the family tradition of supporting local communities. Village currently operates 30 ShopRite supermarkets throughout New Jersey, New York and eastern Pennsylvania, as well as four specialty markets under the Gourmet Garage and Fairway Market brands in Manhattan.
